ethnomusicology largely reversed this former emphasis, making music the main object of study,
albeit with a focus on local cultural characteristics. Thus, new subfields were born that were
specifically devoted to the study of one of humanity's greatest talents, the ability to create music.
Boas's student George Herzog (1901-1983) pioneered the new intellectual discipline, passing on
a holistic vision of ethnomusicology to many future generations of scholars. While studying at the
Royal Conservatory in Budapest, he was strongly influenced by the folk music studies of Béla
Bartók and Zoltán Kodály. From 1923 to 1925, Herzog worked for Erich von Hornbostel at the
Berlin Phonogram Archive, the most important archival institution for comparative musicology
before World War II. In 1925 he emigrated to the United States and studied anthropology under
Boas. Herzog was faced with the problem that anthropologists writing about music and
ethnomusicologists as specialists in this field have to think about the issues of methodology and
the problem of subjectivity in representing the musical experience of other peoples.
Ethnomusicologist Mantle Hood (1918-2005), for example, argued that bi-musicianship, or fluency
in the musical traditions of at least two cultures, potentially provides an epistemological basis for
understanding these traditions from an insider's perspective. This claim has been controversial,
however, given that insiders can also speak for themselves and be cited by anthropologists about
their subjectivity. Over the past century, sociologists and anthropologists have repeatedly
demonstrated the position that to interpret any one aspect of human behavior, such as language
or music, one must look beyond this single feature of social interaction, to consider all the other
ways people communicate, thus shaping its meaning. Thus, to understand music, one must look
far beyond it, to uncover the many hidden layers of its meaning as they are reflected elsewhere
in the social interaction of the community. Based on this position, even when watching and
listening to a gifted musician in the context of, for example, an opera or a philharmonic, the music
must be considered together with everything else that surrounds the performance. That is, we are
talking about all the symbolic connotations of life, in addition to the purely musical ones, which
contribute to perception and experience.
Verbal language, gestures, facial expressions, and even the spatial layout of the stage can also
play a role in interpreting what is happening during a performance, even in terms of interpreting
the music itself. Consider, for example, the intimate nature of a religious performance, where the
words of the chant are wrapped in the specialized meanings of their scriptures. At the same time,
every movement among the performers takes on a sacred connotation. The blood, crosses, or
sacrifices thus occupy a prominent place in American gospel music, creating a context by drawing
directly from the Bible as the main source, while the audience enjoys its imagination.
5. Conclusion
Thus, the term "art historical discourse" as a separate element in modern linguistics is not yet well
studied, so its consideration is relevant. Scientists pay attention to the characteristic features of
discourse: cognitive, lexical content, pragmatism, evaluation, and perception strategies.
Moreover, they emphasize the subjective nature of the interpretation of this concept, and its
determinism, caused by external factors. These factors include personal experience, the
nominative-communicative aspect, double communication, and lexical and terminological
variability as the main factor and distinctive characteristics of the polycoded communication
process.