Marketing technologies in educational management: current problems

Autores/as

DOI:

https://doi.org/10.46502/issn.1856-7576/2022.16.04.12

Palabras clave:

higher education, education system, marketing technologies, computer technology.

Resumen

The article considers in detail the possibilities and significance of marketing technologies for additional education programs as the most flexible and adaptive component of the educational process. Moreover, additional education programs are the most market-defined.

Also at this stage, we have developed the structure of the e-mail message about ongoing additional educational programs in order to promote them, and on its basis, we have prepared an example of a letter for e-mail informational and educational mailing using techniques to attract the attention of the addressee in order to promote additional educational programs.

The content of the letter was also formed for students of the electronic course "Education Marketing", sent out in order to monitor the educational process.

 

Biografía del autor/a

Tetiana Zhytomyrska, National University "Odessa Maritime Academy", Odessa, Ukraine.

Department of General Scientific Disciplines of the Danube Institute of the National University "Odessa Maritime Academy", Odessa, Ukraine.

Iryna Zrybnieva, Yuriy Fedkovych Chernivtsi National University: Chernivtsi, Chernivtsi, Ukraine.

Doctor of Economics, Associate Professor of Marketing, Innovation and Regional Development Department, Yuriy Fedkovych Chernivtsi National University: Chernivtsi, Chernivtsi, Ukraine.

Nadiia Romaniuk, Yuriy Fedkovych Chernivtsi National University: Chernivtsi, Chernivtsi, Ukraine.

PhD of Economics, Assistant Professor of Marketing, Innovation and Regional Development Department, Yuriy Fedkovych Chernivtsi National University: Chernivtsi, Chernivtsi, Ukraine.

Iryna Havrysh, Yuriy Fedkovych Chernivtsi National University: Chernivtsi, Chernivtsi, Ukraine.

PhD of Economics, Assistant Professor of Marketing, Innovation and Regional Development Department, Yuriy Fedkovych Chernivtsi National University: Chernivtsi, Chernivtsi, Ukraine.

Tetyana Gorditsa, Yuriy Fedkovych Chernivtsi National University: Chernivtsi, Chernivtsi, Ukraine.

PhD of Economics, Associate Professor of Marketing, Innovation and Regional Development Department, Yuriy Fedkovych Chernivtsi National University: Chernivtsi, Chernivtsi, Ukraine.

Citas

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Publicado

2022-12-30

Cómo citar

Zhytomyrska, T. . ., Zrybnieva, I. ., Romaniuk, N. ., Havrysh, I. ., & Gorditsa, T. . (2022). Marketing technologies in educational management: current problems. Revista Eduweb, 16(4), 141–152. https://doi.org/10.46502/issn.1856-7576/2022.16.04.12

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